For us, there are 4 high level criteria which makes you understand a good mobile banking service: User Experience / User Interface, Functionality, Innovation and Availability.
As I mentioned above, these are high level criteria and there are many details under each one. But this is in general giving you an idea to say that if it is worth to talk about the service or not.
Emirates NBD, as the biggest bank in UAE, has been offering its mobile banking services for many years. They have a Mobile Banking application working on different platforms, containing various services and serving to a huge customer base.
This year, they have won 2 international awards with Emirates NBD Mobile Banking application, which are highly prestigious in the sector. They have won the 2014 Global Finance Best Online / Mobile Banking Category and the 2014 Banking Technology Best Mobile Banking Awards in the same year. This is the first time in the region that a Digital Banking Service is winning multiple international awards.
First of all, congratulations to Emirates NBD. This is very important to turn the eyes to the region and make the international audience to recognize the digital services in UAE. I believe that this will be followed by the other institutions and more international awards will come to UAE in digital services.
Let’s look at our high level criteria briefly to see if Emirates NBD Mobile Banking App is deserving the Awards or not.
User Experience / User Interface:
Emirates NBD Mobile Banking App has a clean user experience in terms of processes. As it is seen on the customer reviews, the customers like using the application and find it very easy to use. This shows that the app doesn’t have any problems with the User Experience Part. However, when it comes to User Interface, the app seems to have an old design, which was being used 2-3 years before. They need to enhance this part quickly, in order to be one of the most beautiful apps globally. According to us, Emirates NBD Mobile Banking App is deserving 50% of the applauds in terms of this criteria.
Emirates NBD has various of options when it comes to functionality. They are nearly enabling all the possible transfer, payment and any other digital services which are available on their online banking. Not only that, but also they are offering specific functionalities from their mobile app, which are exclusive to their mobile banking customers. In terms of functionality, this app is above the world’s average so it is well deserving the credits in terms of this criteria.
For us, there are 2 banks in UAE, which are doing really well in terms of innovation, Emirates NBD and Mashreq. Emirates NBD with their mobile banking are offering innovative solutions like Shake n’ Save, which is an impulse saving product that enables customers to enjoy saving by shaking their device, and Emirates NBD mePay, which is the P2P money transfer service that enables customers to transfer funds to a mobile number in their contact list. In terms of innovation, Emirates NBD is deserving the credits according to our evaluation.
Emirates NBD Mobile Banking Application is available through 4 platforms, iOS, Android, Blackberry and Windows Phone. Today, iPhone, iPad, Android phone users, both Blackberry and BB10 users as well as the Windows Phone lovers can enjoy the same service from their devices with similar experience.
In conclusion, our high level criteria show that, yes Emirates NBD is deserving all the Awards they won this year. The app is a good example for the other financial institutions and also for any other company who want to serve on mobile to the people of UAE.