12 Important Statistics That You Need To Know For Your Facebook Campaigns

Facebook announced 12 important statistics that you need to know for your Facebook Campaigns. The numbers are related to video and photo sharing. (Are you surprised about that? We hope you are not while Instagram is shining among all the other social media platforms)


According to Cisco, mobile video traffic will increase 1,400% from 2013 to 2018 and will be 69% of all mobile data consumption all around the world. While the data connectivity quality and speed increasing, the prices are also going down and Telecom Operators are offering great deals by bundling the latest devices with data packages. As a result, we all posting, sharing and “Like”ing more videos on social platforms.

According to Facebook:

  • In the last 2 years, video watching increased by 532% on mobile devices through Facebook
  • Video sharing increased by 75% all around the World, while this number is 934% in US
  • Number of videos shared on news source (both by individuals and companies) increased 360% yearly.
  • Everyday, 300 million people is sharing 79 million photos&videos on Instagram
  • Everyday, 350 million photos are being uploaded on Facebook
  • 65% of Facebook videos are being watched through mobile devices world wide.
  • In the past 1 year, number of videos shared on the news feed on Facebook has been increased by 360%.
  • Since July,2014, everyday 1 billion videos have been watched on Facebook, daily. This means, everyday visitors to Facebook is watching at least 1 video everyday!
  • US Adults are spending 20% of their time on Mobile by visiting Facebook and Instagram
  • 76% of US Facebook users are claiming that they are tend discover new videos on Facebook.
  • 20% of Facebook users are sharing the videos they watch on Mobile
  • Woman watch more video than man on Facebook.

Great numbers, aren’t they? But what does it mean for your business? Facebook also make suggestions for you to take the attention of the audience.

  • Present a huge creativity through your videos
  • Try to create short videos, but if you believe that you have a good story, than go for a longer video as long videos with good stories make a greater impact.
  • Your videos should be followed both with sound turned on and while turned off. If needed, use subtitles.
  • Focus on your campaign target, try to reach all range of devices by using photo or video.

As Modirates.com, we want to underline that, there is a huge opportunity in the Gulf Region for agencies, who focus on Video technologies. These companies should take the opportunity to create great videos for companies, who want to increase their presence in social media. Currently, lack of creative agencies on video marketing in the Gulf region is resulting as high costs and long waiting times for companies, who wants to have more presence in social media.

Gulf International Bank Launched Region’s First Direct Banking Service “Meem”

Meem by GIB

Meem by GIB (‘meem’), a progressive retail banking service provided by Gulf International Bank (GIB), was officially launched at an event in Alkhobar. With this announcement, Gulf International Bank (GIB) became the Middle East’s first online-only consumer banking business, seeking to diversify after almost collapsing during the global financial crisis and to tap into a young, tech-savvy population.

Called “Meem” – the letter M in Arabic – the new retail banking platform will offer personal finance products and credit cards in Saudi Arabia, the region’s largest economy.

Around two-thirds of the population are under 30, and the kingdom is the biggest user of YouTube per capita in the world and among the top 10 nations for Twitter use.

The new business will give Bahrain-based GIB – 97 percent-owned by the Saudi government – a more stable funding base, GIB Chief Executive Yahya Alyahya said at a launch event.

“It will be a mitigant for the bank against any potential financial crisis in the future so we will not face the problems that we faced in 2008, which took us to the point where the bank could have defaulted,” he told reporters.

“Dealing with retail is also profitable in itself, so that is going to enhance our profitability.”

GIB aims to have around a 3 percent share of the Saudi consumer banking market by 2020.

“Our strategy is to be a pan-Gulf universal bank, so after Saudi and when the proposition proves successful, we will move it to other countries,” Alyahya said, adding it could launch into another unspecified Gulf country by next year.

‘Meem’ has opened stores in Riyadh, Jeddah and Dhahran that enable customers to complete the account opening process and receive their debit cards immediately as well as withdraw and deposit cash, make transfers and do their own account maintenance.

It is also available on App Store with iPhone and iPad applications.

As Modirates.com, we believe that Meem is a good step for the region in terms of Digital Banking, as it will help to change the conventional banking experience towards to digital banking. We believe that young generation in the Gulf Region has different vision compared to their parents so the companies who is taking the first steps and continue investing on digital area will benefit more in the future.

Top Talks Middle East Conference in Dubai on 26th, January


We all remember how successful was the Ice Bucket Challenge Campaign, right? Actually it was a true example of launching a great interactive campaign on social media world wide. So if you want to learn how did this campaign so well, you should attend the #TopTalksME conference on 26th, January at Souq El Bahar, Dubai, UAE.

With guest speaker Brian Frederick, #TOPtalksME will discuss the key learning points obtained and challenges faced by the Ice Bucket Challenge. A Facebook representative will also be present on stage to offer insights on the key trends that helped make this campaign successful. The event will provide startups, marketers, agencies and NGOs with the success factors and challenges that the highly successful campaign faced.

To learn how you could launch a campaign as big as the ALS Ice Bucket Challenge, join the event for free here. You can also join the open table discussion with Brian by registering here.

Which Wearable Is Worth To Buy

which wearable to buy

The below article is originally published in venturebeat.com. It is one of the greatest articles related to wearables we have read so far so just wanted share it with you. But before the article, we also wanted to share our comments related to wearables in the market to help you decide on which wearable is worth to buy.

As Modirates.com, we have already used several devices including Samsung’s Gear, Fitbit, Jawbone Up 24, Nike Fuel Band, Pebble Smart Watch, CooKoo Smart watch, i’m Watch, Google Glass etc.. We used them not only for trying them but experienced them in real life for couple of months to see how they are adding value to our daily life. So far we believe that, although they are very fancy, wearables are not adding the expected value from them so much. There are several reasons behind it, like charging them, design issues, lack of applications, etc. If you want to buy a good wearable today, we suggest you Fitbit Charge or Jawbone Up 24 as the wristband and Pebble or Moto 360 as the smart watch. That’s all! Sorry for the others, but they are not worth to buy according to us.

Now, please read the article below, if you are thinking about buying a wearable or still waiting for Apple Watch.

Yesterday, I tried on 56 wearables. Fifty-six. And, unsurprisingly, most left me wanting more.

But, by subjecting myself to a torrent of trackers, Android wrist computers, and even a smart sweatband, I came to a few conclusions that you might find helpful — if you’re buying a wearable, or if you get a kick out of gadget-watching.

1. Only a few major players have it right

I haven’t tried on every single wearable ever made. But in total, I’ve worn over 60 to date. After trying on a few dozen, one thing became clear to me: There isn’t a lot of value in the wearables product category yet.

Translation: Wearables almost always suck.

Only a few companies seem to have taken the time to make strapping a “smart” gadget to your body feel somewhat natural. My top pick, the Fitbit Charge (believe it or not), features a piece of rubber, a simple display, and a few sensors. It’s simple, but it works, and I won’t be embarrassed when I see a picture of myself wearing it 5 years from now.

I can’t say the same about Samsung’s Gear S, which tries to do everything instead of doing one thing well. Android Wear still has time to advance and may dominate this category in a few years, but it is not there yet.

Other very solid wearables include the Pebble and the Withings Activité. Also, I will say, the steel Sony SmartWatch 3 feels quite nice on the wrist, even if it’s a bit heavy.

2. Smartwatches and other wearables usually do too much, or too little

Samsung, LG, Sony and the rest of the Android Wear crew all suffer from feature bloat. I don’t want my smartwatch to double as a phone, but that may be a personal preference.

On the other end of the spectrum, simpler gadgets are often limited by sub-par software. Even Fitbit suffers from this problem (I wish it would just integrate with Strava and Runkeeper), to some degree.

3. Not everyone is looking to Apple for direction

The race to launch the next big wearable doesn’t feel like a gold rush. It feels like the aftermath of a gold rush, where Samsung and others are hunched over a shallow stream sifting for flecks — as a fruit company looms.

A lot is riding on the Apple Watch, and many in the tech industry seem to believe that Apple already has a hit on its hands, but I’m not sold. It surely won’t flop, but something about a wrist computer feels inherently niche (for now). I say this having never personally used Apple’s.

I bet companies like Samsung are feverishly waiting to see how well the Apple Watch is received. But some companies are content in playing a specialized role. The SmartMonitor SmartWatch, which detects epileptic seizures, will never target the masses. Likewise, goofy, non-smartwatch experiments like the Narrative Clip, serve far too specific a purpose to branch out and mimic Apple.

The wearables category is still young, and there’s no shame in grasping at straws if there’s a chance someone will build something that makes life a little easier. It’s easy to be pessimistic, but there’s also plenty of potential. In any event, while we wait for this category to evolve, it’s entertaining to watch the puzzle pieces slowly come together.

Protect Yourself From Mobile Frauds, Especially If You Are An Android User

Mobile devices are now under attack more than ever, thanks (!) to un-protected Android Ecosystem. The Hackers are targeting Android users by developing applications which steal customer data. The last news came from South Korea where the hackers developed a fake application about the famous “Interview” movie to steal user’s mobile banking credentials. There are more than 20,000 devices compromised so far with this attack but we don’t know the amount of fraud as it’s not disclosed yet.

UAE is also under attack know as far as we know from various sources. Hackers are targeting the Android device owners in the UAE market to get customer credentials and forward SMS Authentication codes to authorize transactions. To protect yourself from these kind of threats, please read the list below.

1) Don’t download Apps from unknown sources


Hackers will send you links to download any application directly by clicking on it. When you click on the link, it tells you to enable unknown sources for installations. Simply, never do this! Google Play Store should be your only source to download any application for Android devices. It never asks you to enable unknown sources when you try to install an app from Google Play Store.

2) Be sure you are downloading the right app

Not like App Store, Google Play is not checking the apps for customers, as it is an open source, free platform for developers. This means, you need to take care of your self and take the responsibility for the apps you are installing from Google Play. So be sure that you are downloading the right application by checking the app page on app store.

For example, check the Emirates NBD Mobile Banking Application page below. You can understand from the reviews section and also from the Additional Information Part that this app is the bank’s official application.

Emirates NBD Mobile Banking on Google Play

3) Don’t Share Any Personal Information On The App

Don’t forget, banks never ask personal information through their mobile apps as they already have it. While signing your agreement with the bank, they are already collecting the most of the information they need from you. If they need more information, most probably, they will be asking you to visit a branch or do it through ATMs by using your debit card. So don’t share any personal information like card number, password, mobile number through the applications which you don’t trust.

Rater Is Your Platform To Find The Greatest Web Sites and Applications


It is not always easy to find what you are exactly looking for on Google, as there are many results being displayed based on your search criteria. But Rater is working for you to become your new platform to find the greatest web sites and applications based on your needs.

Rater, as it can be understood from its name, is rating the web sites based on their contents, categorizing them, letting the users to comment and rate the sites and let you to reach what you are looking for by filtering them. There is an algorithm about sorting the sites which is based on the social media influence of the web site. This means, web sites, which are mentioned on social media platforms like Facebook and Twitter are being sorted on the top of the list in your searches.

As Modirates.com, we believe that it is very important to find the right source of information quickly on the web. It is becoming more difficult everyday and we need some smart algorithms to understand our needs. Rater can be a good solution for us to close this gap so we started to try its beta version. If you are interested also, please click here to reach the beta version.

Earth Timelapses By European Space Agency astronaut Alexander Gerst

This post is not related to Mobile or Digital Services, but this is something you should really watch.

I don’t know how lucky you are to get a chance to go hospice and shoot your own photo’s or videos of the Earth. The reality is, you are even luck enough if you have an astronaut friend who did this before, so you can have a chance to listen the experience from the first hand. But don’t worry, if this is still not the case for you, you can experience this great moments from the Earth Timelapses By European Space Agency astronaut Alexander Gerst below.

Watch Earth roll by through the perspective of ESA astronaut Alexander Gerst in this six-minute timelapse video from space. Combining 12 500 images taken by Alexander during his six-month Blue Dot mission on the International Space Station this Ultra High Definition video shows the best our beautiful planet has to offer.

Marvel at the auroras, sunrises, clouds, stars, oceans, the Milky Way, the International Space Station, lightning, cities at night, spacecraft and the thin band of atmosphere that protects us from space.

Often while conducting scientific experiments or docking spacecraft Alexander would set cameras to automatically take pictures at regular intervals. Combining these images gives the timelapse effect seen in this video.

Watch the video in 4K resolution for the best effect and find out more about Alexander Gerst’s Blue Dot mission here: http://www.esa.int/BlueDot

Follow Alexander Gerst via http://alexandergerst.esa.int

Dubai Based Carpool Aims To Prevent Traffic Problem In The City

We mentioned about crowd economy in our article this week. We believe that, this is one of the important trends to follow in the UAE as there are many opportunities to reach the people in the country with more meaningful smart services. Carpool is one of the great examples of this trend according to us.

Carpool Arabia

Dubai based Carpool aims to prevent traffic problem in the city. The initiative is basically a car sharing platform for those, who want to reduce traveling costs as well as saving time by reducing the traffic load in the city.

UAE is one of the cheapest countries in terms of petrol price. Not only that, thanks to tax free prices, buying a car is also very easy in the country. As a result, most of the houses have more than one car and this is creating a huge traffic problem in the country everyday.

This is why Frenchman Benjamin de Terssac decided to create a platform in Dubai to provide a solution for those, who are struggling in the traffic. He was traveling from Dubai to Abu Dhabi everyday and he saw that, most of the cars are traveling with a single driver only. He is saying that, car sharing is 6 times cheaper than traveling with your own car in the UAE.

Although, UAE have large highways, it is known that there are 541 cars for every 1000 people living in the city (this number is 444/1000 for New York, 345 /1000 in London and 111/1000 in Singapore).

As Modirates.com, we believe that, Carpool is a good alternative to taxi and other services which are more expensive. Although, the country has a lot of luxury services and most of the people have enough income power to consume these services, the profile of the people living in the country is changing very fast. Especially expats from Europe can be a great focus point for the service. Also, Expo 2020 will be a great opportunity for the company, if they can keep up the good work they are currently doing.

Take a look at carpool from here.

What is the most popular handset in the UAE?

The answer is iPhone 5s according to TRA (The Telecommunications Regulation Authority) for the Q3 of 2014 in the UAE. iPhone 5s become the most popular handset in the UAE between 1st, July to 30th, September.

Most Popular Handsets In The UAE

TRA announced some interesting statistics for the handset usage in the UAE. According to the numbers;

  • iPhone 5S is the is the most commonly used smart phone in the UAE in the Q3 of 2014. (3.7% of all handsets registered in UAE) iPhone 5 is the runner up while Samsung Galaxy S3 is having the 3rd place.
  • 59% of registered handsets in the UAE Network are smartphones
  • 45% of all handsets registered in the UAE network are Nokia devices. This figure is decreased by 5% compared to last two quarters. his was followed by Samsung (22.6%), Apple (10%), BlackBerry (6.1%), Sony (1.1%), HTC (1%), then the newly emerged manufacturer Lenovo (0.9%) and Huawei (0.8%)
  • Android has the highest market share in terms of operating systems and it is followed by iOS. Both are increasing their shares while Blackberry and Symbian are loosing their shares dramatically.
  • The report also says that n terms of social media, UAE Smartphone and fixed Internet users made a total of 28 billion visits to social networking websites during the period 1 July 2014 to 30 September 2014. Visits to Facebook accounted for 88% of total visits to social networking sites, followed by Twitter with 9% of visits, then LinkedIn, Maktoob and MySpace.

Du Expands Carrier Billing Offerrings With icflix Deal

After their agreement with Microsoft, Du is now offering the carrier billing service for icflix users to subscribe the service without entering any card information.

The agreement is announced with the mail which has been sent by the Telco operator to its customers.

Du Carrier Billing icflix

As Modirates.com, for Telco operators, carrier billing is the right direction if they want to have a place in the financial services. Du is taking the right steps so far and we hope to see more in the near future.

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